Education of referring physicians is the best and most certain method to increase imaging volumes and elevate outpatient revenues throughout the hospital.  A comprehensive and ongoing program that exposes referring physicians to new advances in medical imaging, the application of those novel techniques to improve patient care, and how those diagnostic exams help build their own medical practices is a recipe that ensures both improved patient care and great financial reward for a hospital.  AMD provides articles discussing the clinical applications of advanced imaging to next generation medical care.